Sökning: "behavioral economics"

Visar resultat 1 - 5 av 170 uppsatser innehållade orden behavioral economics.

  1. 1. #BuyNowPayL8r -The Influence of Social Media on Consumer Credit Behavior

    Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Författare :Henrik Lättman; Anton Rosdahl; [2020-07-03]
    Nyckelord :social media; consumer credit; indebtedness; behavioral economics; time preferences; social comparison; relative- income and consumption; normative perceptions; envy;

    Sammanfattning : Amplified by the introduction of the smartphone, which is now integrated in nearly every aspect of daily life, consumer credit-financed purchases are more accessible than ever and can now be spontaneously made in a matter of minutes. The aim of this thesis is to investigate the relationship between various financial decisions and time spent on social media (SMT). LÄS MER

  2. 2. Kan nudging främja hållbara premiepensionsplaceringar?

    Kandidat-uppsats,

    Författare :Julia Bjerkesjö Dahlberg; Ellen Österlund; [2020-07-01]
    Nyckelord :Nudging; nudge; sustainable investments; cognitive dissonance; values; premium pension; behavioral economics; behavioral finance; sustainability; investment decision;

    Sammanfattning : The interest in sustainability has increased among private investors and a gradual increase in SRI is the result. However, there still seems to be a gap between people’s values and interest in sustainability and how individuals actually invest. LÄS MER

  3. 3. Är det medlemskapet som gör dig lojal?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elin Fransson; Viktoria Höjgård Hansen; Natalia Milunovic; [2020]
    Nyckelord :kundlojalitet; lojalitetsprogram; klädbranschen; ungdomar; konsumtion; Business and Economics;

    Sammanfattning : Syfte: Syftet är att undersöka unga konsumenters uppfattning om lojalitet inom klädbranschen samt deras upplevelse av företags lojalitetsprogram i relation till kundlojalitet. Metod: Denna kvalitativa studie har en abduktiv ansats där en kontinuerlig reflektion av teori och empiri har genomförts under hela skapandeprocessen. LÄS MER

  4. 4. The good, the bad, and the framed : A study of behavioral economics and the framing effect on tobacco free snus

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :William Muleba; [2020]
    Nyckelord :Behavioral economics; Goal-Framing; Framing effect; Advertising; Marketing; Communication; Consumer marketing; Tobacco; Attitudes; Purchase intention; Kahneman Daniel; Tversky Amos; Thaler Richard; Sunstein Cass; Shiller Robert; Ajzen I; Putrevu S; Camerer C F; Loewenstein;

    Sammanfattning : This study sets out to explore attitudes and intentions towards nicotine product goods and how it is affected by the goal framing effect. The presence of this effect has been shown in the advertising of both green products and everyday products. LÄS MER

  5. 5. Acceptability of Vehicle Mileage Taxation in Sweden A Behavioral Economics Approach to Introducing Road Policy Reforms

    Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Philipp Jonas Kreutzer; [2020]
    Nyckelord :Road Pricing; Vehicle Mileage Taxation; Psychological Reactance Theory; Structural Equation Modeling; Discrete Choice Experiment; Business and Economics;

    Sammanfattning : Vehicle Mileage Taxation is a proposed improvement to addressing external costs of driving. A key hurdle for its implementation is its acceptability by the public. Theories of psychological reactance, fairness perception and status quo bias are explored as influences on tax reform perception. LÄS MER