Sökning: "bianca backman"

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  1. 1. Marketing to Dr Jekyll or Mr Hyde?: - why the new Digital Identity needs to be analyzed

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Bianca Backman; Julia Ljungberg; [2009]
    Nyckelord :Identity; Digital Identity; Identity 2.0; Internet Dating; Online Marketing Communication; Communication Challenges;

    Sammanfattning : The development regarding social and digital media has enabled people to socialize and act with new prerequisites. This is an explorative study that focuses on examining what this development has implied for the development of the identity. The Internet implies a whole new set of communication challenges for companies. LÄS MER