Sökning: "big data"

Visar resultat 1 - 5 av 2195 uppsatser innehållade orden big data.

  1. 1. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jacob Tengelin; [2020-07-23]
    Nyckelord :E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

    Sammanfattning : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. LÄS MER

  2. 2. Companies' Approach to Digitalization in the Recruitment Process - A multiple case study on Swedish firms

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Roberto Racano; [2020-07-23]
    Nyckelord :recruitment process; recruitment methods; digitalization; drivers of digitalization; IT development; artificial intelligence; social media;

    Sammanfattning : Currently companies' HR departments find themselves in a rapidly changing technological environment due to the changes driven by digitalization. Digital tools that support the recruitment process are constantly increasing and the technologies on which they are based are becoming increasingly reliable. LÄS MER

  3. 3. Technology Acceptance of Future Decision Makers - An Investigation of Behavioral Intention Toward Using Artificial Intelligence Tools in Decision Making

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Emelie Gunnarsson; [2020-07-22]
    Nyckelord :Technological advancements; Technology; Big data; Data driven decision making; Decision Making or DM ; Decision Support System or DSS ; Decision Support; Decision aid; Intelligent decision support system; Artificial intelligence or AI ; Automation; Risk; Technology Acceptance Model or TAM ; History; Development; Definition; Concepts and Organization or Organisation ;

    Sammanfattning : Background & Purpose: Rapid technological advancements makes it difficult for organizations to keep up, this alongside with the world becoming more and more digital results in large amount of data being produced. The technological advancements and the large amount of data available results in that AI can be used as a decision making tool in organizations, enabling better decision making. LÄS MER

  4. 4. Digitaliseringens påverkan på ekonomistyrningen - En studie med fokus på prestationsmått och beslutsunderlag

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Maria Bondesson; Rebecca Grundström; [2020-07-09]
    Nyckelord :ekonomistyrning; Levers of control; Balanserade styrkort; prestationsmått; realtidsrapportering; beslutsunderlag; digitalisering; BI A; big data;

    Sammanfattning : Bakgrund och problem : Prestationsmått sätts upp i enlighet med företagets strategi och enviktig del i prestationsmätning utgörs av att skapa incitament för de övergripande målen. Ettvälgrundat beslutsunderlag är en förutsättning för att beslut ska kunna fattas i enlighet medstrategin. LÄS MER

  5. 5. The Changing Nature of the Audit Profession - Opportunities and Challenges with Digital Transformation and the Use of Audit Support Systems, Big Data and Data Analytics

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Gustaf Stensjö; [2020-07-01]
    Nyckelord :Auditing; Digital Transformation; Audit support systems; Big data; Data analytics;

    Sammanfattning : MSc in Accounting and Financial Management.... LÄS MER