Sökning: "body positive advertisements"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden body positive advertisements.

1. 1. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Amanda Hallberg; [2023]
   Nyckelord :Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

   Sammanfattning : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. LÄS MER

3. 2. Never Good Enough - Why It Is Worth It to Normalize Normal Bodies : A Quantitative Analysis of the Impacts of Body Image Satisfaction on the Reaction Towards Body Positivity and Thinspiration Commercials

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Författare :Madlen Falk; [2021]
   Nyckelord :Body Image Satisfaction; Body Positivity; Body Neutrality; Self-Esteem Advertising; Attitude; Quantitative Survey; Representative Panel; Women; Germany;

   Sammanfattning : Background: There is a ubiquitous societal trend to define one’s self-worth based on externalities such as looks. The visibility of idealised and homogenous, mainly white, ‘perfect’ bodies in mass media contributes to the surge in body dissatisfaction of individuals, especially young women. LÄS MER

4. 3. Den feministiska rakhyveln : En kvalitativ studie av marknadsfeministiska tendenser i Estrids kommunikation

   Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Amanda Burlin; Petra Karlsson; [2020]
   Nyckelord :commodity feminism; critical theory; focus group interviews; marknadsfeminism; Rosalind Gill; kritisk teori; fokusgruppsintervju;

   Sammanfattning : The use of feminist messages in marketing is not a new phenomenon. However, there has been an increase in using this as a strategy in later years. Estrid is a Swedish company that sells a razor subscription service with an entire marketing strategy based on using feminist messages. LÄS MER

5. 4. “Confidence for every body”? : En studie av kvinnors mottagande av två kroppspositiva reklamfilmer från KappAhl och Lindex

   Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Jorunn Lindström; Emilia Mancuso; [2020]
   Nyckelord :body positive advertisements; media reception; objectification; commodity feminism; the ideal body;

   Sammanfattning : In light of the recent trend of body positive advertisements, the question arises if they are having the positive outcome intended. The purpose of this study is to investigate how women create meaning in relation to two recently launched body positive commercials from KappAhl and Lindex. LÄS MER

7. 5. Sexually Objectified Male Portrayals in Fashion Advertisements : Swedish Male Adults Perspectives and Attitudes towards the male portrayals and its Effects on Brand Image

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Kyoko Yamashita; Emma Stenson; [2019]
   Nyckelord :Gender Stereotype; Sexual objectification; Advertising; Consumer attitudes; Male portrayals; Brand image; Attitude-towards-the-Ad model;

   Sammanfattning : Background: For decades, gender representation in advertising has occupied the attention of researchers, where especially advertising that depicts women sexually has been well examined. However, relatively few research works have investigated the sexualization and objectification of men in advertising, although it is starting to change. LÄS MER