Sökning: "brand Singapore"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden brand Singapore.

  1. 1. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Tomke D'Souza; [2023]
    Nyckelord :Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Sammanfattning : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. LÄS MER

  3. 2. Crazy Rich Asians: dramakomedi eller reklamkanal? : En kvalitativ studie om svenska studenters tolkningar av Singapores nationsvarumärke genom film.

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Anna Olsson; Julia Bryngelsson; [2020]
    Nyckelord :Crazy Rich Asians; film; Singapore; nation brand; brand image; encoding and decoding theory; Crazy Rich Asians; film; Singapore; nationsvarumärke; varumärkesimage; inkodning- och avkodningsteorin;

    Sammanfattning : Nationer är komplexa varumärken i kontrast till organisationers eller företags varumärken. De omfattar en rad aspekter såsom exempelvis turism, näringsliv och politik. Trots det, är det minst lika viktigt för ett land att skapa ett gott rykte kring sitt varumärke. LÄS MER

  4. 3. Nation Branding Communication : A Case Study of the Brand Singapore

    Master-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Ena Čalić; [2018]
    Nyckelord :nation branding; brand Singapore; nation branding communication; multimodal critical discourse analysis; re-orientalism;

    Sammanfattning : Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. LÄS MER

  5. 4. Overcoming liabilities in a psychic distant market. The case of Swedish SMEs in Singapore.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Malin Hellström; [2017-07-27]
    Nyckelord :SMEs; Newness; Smallness; Foreignness; Singapore; Psychic distant market; Born Global; International New Venture; International Entrepreneurship;

    Sammanfattning : More and more SMEs are taking the step to become global- However, their internationalisation processes are said to be more challenging than MNE. Not only do they suffer from liability of foreignness but also from liability of smallness and newness when entering a foreign market. LÄS MER

  7. 5. City Branding : The effects of hosting sporting events: An empirical study of Singapore

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Matthew Hansen; Yen Wiee Lee; [2010]
    Nyckelord :;

    Sammanfattning : There is a growing amount of literature that investigates the various strategies and effects of city branding, but only a limited amount of research has been carried out pertaining to how sporting events can be used as a tool for city branding in a real world setting. By conducting an empirical study of Singapore, this study aims to contribute to the ongoing discussion on city branding by identifying how evaluations of a city differ for certain dimensions of its overall brand when it hosts different sporting events and when there is a perceived match between different sporting events and a city. LÄS MER