Sökning: "brand adapting management"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden brand adapting management.

1. 1. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Alexandra Nuria Kunert; [2023]
   Nyckelord :social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

   Sammanfattning : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. LÄS MER

3. 2. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Mikaela Jansson; Katarina Ölander Gür; [2023]
   Nyckelord :CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

   Sammanfattning : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. LÄS MER

4. 3. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Sejin Hahn; Sarafat Hossain; [2021]
   Nyckelord :Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Sammanfattning : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. LÄS MER

5. 4. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

   Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Författare :Johanna Stenberg; Milana Ruljova; [2021]
   Nyckelord :Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

   Sammanfattning : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. LÄS MER

7. 5. Self transportation of goods for consumers from a retail store: A Pilot study

   Master-uppsats, Lunds universitet/Förpackningslogistik

   Författare :Shebin Thomas; [2020]
   Nyckelord :Supply chain management; consumers; last-mile delivery; retail management; self-service; packaging design; packaging logistics.; Technology and Engineering;

   Sammanfattning : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. LÄS MER