Sökning: "brand architecture"

Visar resultat 1 - 5 av 65 uppsatser innehållade orden brand architecture.

  1. 1. En studie om informationsarkitekturens ineffektivitet på webbplatsers språkvalsfunktion

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Floria Brand; Kanta Jindawat Wallinder; [2023]
    Nyckelord :Användarupplevelse; informationsarkitektur; navigationssystem; webbutveckling; språkval; navigationsmeny; tillgänglighet; effektivitet;

    Sammanfattning : The aim of the study is to examine how information architecture can make language options easily available on websites. The question is how users can find the language selector depending on where it is placed and how it is presented visually on the website. LÄS MER

  3. 2. Competitive cities and architecture. : A case study of Malmo, Sweden

    Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Nathan Frank Ó Néill; [2023]
    Nyckelord :Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

    Sammanfattning : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. LÄS MER

  4. 3. CANS - A circular prepping system for single households

    Kandidat-uppsats, Lunds universitet/Industridesign

    Författare :Sara Eggimann; [2023]
    Nyckelord :Crisis preparedness; organization; multifunctional; communicating; re-arrangeable; prepping; circular; cans; Technology and Engineering; Arts and Architecture;

    Sammanfattning : This design project proposes an innovative solution aimed at facilitating organized and democratic preparation for future crises, specifically targeting students and individuals residing in confined living spaces. The proposed solution consists of two stackable storage units designed to address this challenge. LÄS MER

  5. 4. The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Karol Gasienica; Tuuli Maria Markkanen; Elisa Paulina Wasserfaller; [2023]
    Nyckelord :brand experience; experience economy; experiential retail; architecture; maze; layout; labyrinth; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to investigate the concepts of brand experience in relation to companies’ use of a maze-like in-store floor plan. Aim: To explore if the maze-like store structure affects the four dimensions of brand experience. Methodology/Approach: This study was carried out using secondary and primary research. LÄS MER

  7. 5. CLEO

    Master-uppsats, Lunds universitet/Industridesign

    Författare :Nina Cherrug; [2022]
    Nyckelord :Arts and Architecture; Technology and Engineering;

    Sammanfattning : For every cosmetic product a consumer buys, a new packaging (often plastic) is purchased together with it. Every year, this single-use behavior stands for 120 billion units of cosmetic packaging. For Europe alone, this is the equivalent of 5 packed Avicii Arenas. LÄS MER