Sökning: "brand assets"
Visar resultat 1 - 5 av 84 uppsatser innehållade orden brand assets.
1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. LÄS MER
2. Tick-Tock: Time to invest? : A Study of the Investment Performance of Luxury Watches versus Traditional Assets
Master-uppsats, Linköpings universitet/ProduktionsekonomiSammanfattning : Background: This study discusses the phenomenon of luxury goods as investment assets,focusing on luxury watches in particular. The rise of globalization and increased wealth,particularly among the middle and high-income groups in developing countries, hascreated a larger potential customer base for luxury items. LÄS MER
3. Finding a suitable and optimal amount of binder for refibering of acoustic boards
Master-uppsats, Lunds universitet/Centrum för analys och syntesSammanfattning : With the ambition to contribute to a sustainable development, this project started with aim to recycle fiber boards. The idea behind the project is to take lose fibers that come from waste product or simply just worn out fiber boards, and make them into new fiber boards. In order to achieve this, a binder is needed to hold the boards together. LÄS MER
4. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.
Kandidat-uppsats,Sammanfattning : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. LÄS MER
5. Utvärdering av sponsorskap : En studie om målsättning, avgörande faktorer och effektmätning
Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : As it has become increasingly important in the sports world for organizations to try to raise capital, sponsorship has become more significant. As a result, the sports associations receive the financial assets they need from the companies and in exchange, the companies receive exposure in return for example. LÄS MER