Sökning: "brand attitude"
Visar resultat 6 - 10 av 502 uppsatser innehållade orden brand attitude.
6. Bakom kulisserna av konsumtion: En kvalitativ undersökning om produktplaceringar i tv-serien Emily in Paris och unga vuxnas varumärkesuppfattning.
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The aim of this thesis is to examine how young adults perceive product placements in the tv show Emily in Paris. The ambition is to achieve a greater understanding of how consumer purchase intention is influenced by product placements, as well as the impact of product placements on consumers' attitudes and awareness towards brands. LÄS MER
7. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. LÄS MER
8. SPEGLA VERKLIGHETEN ELLER DET VACKRA, LYCKLIGA LIVET? En kvantitativ studie om medelålders kvinnors attityder till normbrytande- och stereotypisk kvinnlig klädreklam.
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary The advertising industry is growing more than ever and is thought to be one of the most influential institutions in society by some researchers. What’s even more interesting is the connection between advertising and its tremendous effects on individuals as well as society at whole. LÄS MER
9. KLAR(N)A? FÄRDIGA? SMOOOTH. En retorisk analys av Klarnas kommunikation
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary Klarna is a Swedish fintech company founded in 2005 by three students at the Stockholm School of Economics. The company's aim was to make it safer and easier for people to shop online. Today, Klarna's overall goal is still to make online payments simple, secure and flexible. LÄS MER
10. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. LÄS MER