Sökning: "brand awareness"
Visar resultat 16 - 20 av 582 uppsatser innehållade orden brand awareness.
16. The Fast Fashion Business Model vs. Environmental Sustainability: A Case Study of Stronger
Kandidat-uppsats, Jönköping UniversitySammanfattning : The fast fashion industry is considered to be the second most polluting industry in the world, facing many challenges regarding environmental sustainability. Due to the rising interest and awareness in environmental sustainability, this study was conducted to discover how fast fashion companies make decisions regarding environmental sustainability and how these decisions are affected by the fast fashion business model. LÄS MER
17. The role of customer-based brand equity in the direct-to-consumer business model
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER
18. A study on consumer perception of clothes repair and opportunities for brand intervention
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. LÄS MER
19. Varumärkeskännedom, digital innehållsmarknadsföring på sociala medier eller eWOM : En kvantitativ studie om vilket som har störst påverkan på konsumenters köpbeslut online
Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : Purpose: The aim of the study is to find out which factor of brand awareness, digital content marketing on social media and eWOM, has the greatest impact on a consumer's online purchase decision. Methodology: A quantitative study that aims to create a basic understanding of which variable of brand awareness, social media content marketing and eWOM has the greatest impact on a consumer's purchase decision. LÄS MER
20. Eye-tracking Technology for Interactive Experiences in Digital Signage within Retail from a Marketing Perspective
Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : Eye-tracking is a prominent subject with a diverse range of applications. Although the technology is primarily optimized for stationary environments, ongoing technological progress present additional market prospects. LÄS MER