Sökning: "brand equity"

Visar resultat 1 - 5 av 447 uppsatser innehållade orden brand equity.

  1. 1. The Brand Implications of Green Demarketing

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Adrian Brännstam; Simon Eliasson; Oliver Schott; [2021]
    Nyckelord :Green demarketing GD ; Green advertising GA ; Sustainability marketing; Corporate Credibility CC ; Word-of-mouth WoM ; Purchase intention; Business and Economics;

    Sammanfattning : A significant part of the marketing profession consists of stimulating and expanding the demand for products and services. However, as society’s level of consumption increases at the same time as our resources decrease, the marketer’s role faces an inevitable change if the global environmental goals are to be achieved. LÄS MER

  2. 2. The Contagious Taste of Corona Beer

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Olle Stenbäck; Albin Waldeck; Jacob Rönnhed; [2021]
    Nyckelord :Corona Beer; Coronapandemic; Crisis Management; Brand Equity; Brand association; Corporate brand reputation; Brand identity; Business and Economics;

    Sammanfattning : The Covid-19 virus started spreading over the world in the beginning of 2020. WHO soon thereafter declared the virus as a pandemic and due to the crown-looking shape of the virus it was soon to be called the Coronavirus, Corona as it translates into crown in latin. LÄS MER

  3. 3. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Junru Li; Maria Cristina Mincic; [2020-06-25]
    Nyckelord :co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

    Sammanfattning : MSc Marketing and Consumption.... LÄS MER

  4. 4. Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Max Beckers; Martinus Alexander Koolen; [2020]
    Nyckelord :Brand authenticity; brand extensions; brand identity; brand image; brand equity; Business and Economics;

    Sammanfattning : The purpose is to explore the phenomenon of authentic brands extending into other categories in order to identify how this may affect the image of the brand and its authenticity.... LÄS MER

  5. 5. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Emil Arljung; Axel Eklund; [2020]
    Nyckelord :brand equity; shareholder value; retail;

    Sammanfattning : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. LÄS MER