Sökning: "brand equity"

Visar resultat 1 - 5 av 370 uppsatser innehållade orden brand equity.

  1. 1. Miljömärkt

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Catharina Alwén; [2019]
    Nyckelord :Ecolabelling; Svanen; EU Ecolabel;

    Sammanfattning : This Study researches how brand awareness affects the brand equity of environmental labels. The two governmental ecolabels in Sweden, Svanen and EU Ecolabel are the objects studied. Svanen is the official Nordic ecolabel and EU Ecolabel is the official label in the European Union. LÄS MER

  2. 2. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Jennie Padron Benitez; Sara Sahlquist; [2019]
    Nyckelord :consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

    Sammanfattning : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. LÄS MER

  3. 3. A Case Study Exploring the Most Important Factors in Firm Rebranding

    Master-uppsats, KTH/Industriell Management

    Författare :Gustav Kjellin; [2019]
    Nyckelord :Rebranding; Firm rebranding; Branding; Brand vision; Brand commitment; Rebranding; Firm rebranding; Branding; Brand vision; Brand commitment;

    Sammanfattning : A growing use of mergers and acquisitions as a growth strategy has led to what is often referred to as “brand accumulation”, describing a situation in which a parent firm finds itself having acquired firms to the extent that the number of brands under management exceeds the capability of the firm. This, coupled with a generational shift in the workforce that has increased the demands on brand equity amongst potential employees, has increased the need for successful firm rebrandings. LÄS MER

  4. 4. Lyxvarumärken möter sociala medier : En kvalitativ studie om sociala mediers påverkan på lyxvarumärkens varumärkeskapital

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi

    Författare :Linus Bolander; Daniel Erkas; [2019]
    Nyckelord :Brand equity; brand; social media; luxury brands; eWOM; Varumärkeskapital; varumärke; social media; lyxvarumärken; eWOM;

    Sammanfattning : Sociala medier, som ingår i Web 2.0, används idag av företag och organisationer i stor utsträckning för att exponera sina varumärken och förvalta eller skapa relationer med både befintliga och potentiella konsumenter. LÄS MER

  5. 5. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Nyckelord :Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER