Sökning: "brand globalization"

Visar resultat 1 - 5 av 94 uppsatser innehållade orden brand globalization.

  1. 1. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Thomas Hendrik Kok; Nicholas P. Kähr; [2023-07-19]
    Nyckelord :Global Brand; Charter; Mandates; Headquarter Subsidiary Relationships; IR Framework; Corporate Branding; Case Study;

    Sammanfattning : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. LÄS MER

  3. 2. Competitive cities and architecture. : A case study of Malmo, Sweden

    Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Nathan Frank Ó Néill; [2023]
    Nyckelord :Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

    Sammanfattning : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. LÄS MER

  4. 3. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

    Master-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Vida Gustavsson Ramnebrink; [2023]
    Nyckelord : internationalization SME-companies social media “digitalization” “relations”;

    Sammanfattning : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. LÄS MER

  5. 4. Den externa marknadsförarens perspektiv på strategiskt varumärkesbyggande : En fallstudie om värdeskapande i en B2B kontext

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Elin Friberg; Emma Kjellgren; [2023]
    Nyckelord :B2B; Marketers; Marketing agency; Branding; Value co-destruction; Value co-creation.; B2B; Marknadsförare; Marknadsföringsbyrå; Varumärkesbyggande; Värdesamförstörelse; Värdesamskapande;

    Sammanfattning : Bakgrund: Den ökade globaliseringen har ökat konkurrensen på B2B marknaden markant. Detta har bidragit till att det blir allt mer aktuellt att se till interaktionen som sker mellan olika företag och till det värde som uppstår i samspelet mellan olika aktörer för att kunna differentiera sitt värdeerbjudande från konkurrenterna. LÄS MER

  7. 5. Tick-Tock: Time to invest? : A Study of the Investment Performance of Luxury Watches versus Traditional Assets

    Master-uppsats, Linköpings universitet/Produktionsekonomi

    Författare :Gustav Sjöstedt; Sara Mannerford; [2023]
    Nyckelord :Veblen goods alternative assets traditional assets luxury watches hedonic pricing method hedonic characteristics regression analysis Sharpe ratio Treynor ratio CAPM Jensen’s alpha;

    Sammanfattning : Background: This study discusses the phenomenon of luxury goods as investment assets,focusing on luxury watches in particular. The rise of globalization and increased wealth,particularly among the middle and high-income groups in developing countries, hascreated a larger potential customer base for luxury items. LÄS MER