Sökning: "brand identity stigma"
Hittade 1 uppsats innehållade orden brand identity stigma.
- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. LÄS MER