Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Frida Fransson; Camilla Hallin; Emma Källström; Julia Walde; [2021]
   Nyckelord :Disruptive communication; Stigma; Brand values; Brand identity; Corporate Brand; Business and Economics;

   Sammanfattning : Purpose: In this study, the purpose is to explore how disruptive communication can be used as a means to overcome stigma. Methodology: This paper has analyzed four case studies in order to get a deeper understanding of the phenomenon stigma. LÄS MER

3. 2. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
   Nyckelord :Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

   Sammanfattning : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. LÄS MER