Sökning: "brand identity"

Visar resultat 1 - 5 av 676 uppsatser innehållade orden brand identity.

  1. 1. ATT SE VÄRLDEN I ETT DANSANDE K En multimodal socialsemiotisk analys av Kungsbacka Teaters profil

    Master-uppsats, Göteborgs universitet/Institutionen för filosofi, lingvistikoch vetenskapsteori

    Författare :Pauliina Arvidsson; [2019-09-06]
    Nyckelord :Social semiotics; multimodality; brand; corporate identity; public sector;

    Sammanfattning : To examine the semiotic resources that constitute the multimodal corporate identity of Kungsbacka Theater, specifically as expressed as signs in threeexamples: the front page and the first spread of the theater program for spring 2019 as well as the homepage of the theater’s website. The study finds that, in the examples analyzed, the signs are primarily expressed through the modes of shape, color, typography, writing and moving image. LÄS MER

  2. 2. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Viktor Brodin; Anna Forkman; [2019-07-03]
    Nyckelord :Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. From Way Out West to Veg Out West - A study on changes to a key brand property and brand meaning negotiation on social media

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jakob Obstfelder; Pär Gustafsson; [2019-07-03]
    Nyckelord :Brand meaning negotiation; Sign values; Social media; Identity creation;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Smink som ställningstagande. En uppsats om etisk konsumtion med exemplet The Body Shop

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Sara Karlsson; Emma Mattsson Brochs; [2019-05-20]
    Nyckelord :kosmetika; The Body Shop; etisk konsumtion; val; identitet; cosmetics; ethical consumption; choice; identity;

    Sammanfattning : This essay set out to investigate how consuming cosmetics can become a statement of ethics, by using The Body Shop brand as an example. Being keen users and make-up artists ourselves we asked: How do our informants use and experience make-up? What pattern of cosmetics consumption can be seen among them and what are they influenced by? In what ways do social media affect their choice of cosmetics? Which ethical decisions are made and how well does their view of The Body Shop agree with the actual ethical profile of the company?Tools of investigation were in-depth interviews, a questionnaire given to 101 individuals and field studies in The Body Shop outlets. LÄS MER

  5. 5. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context

    Master-uppsats, Linköpings universitet/Maskinkonstruktion; Linköpings universitet/Maskinkonstruktion

    Författare :Oskar Castillo Ellström; Tomas Andersson; [2019]
    Nyckelord :;

    Sammanfattning : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. LÄS MER