Sökning: "brand image for nonprofit"

Hittade 4 uppsatser innehållade orden brand image for nonprofit.

  1. 1. The Role of Social Media in the Activism Measures of Nonprofit Organizations : An Empirical Study of Nonprofit Organizations

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Sara Ruzic; [2022]
    Nyckelord :Social Media; Twitter; Facebook; Instagram; LinkedIn; Digitalization; Digital Ecosystem; User Behavior; Digital Activism; Digital Marketing; NPO Nonprofit Organization ; BLM Black Lives Matter ; LISC Local Initiatives Support Corporation ; DDM Dolgin Digital Marketing ; IRC International Rescue Committee ;

    Sammanfattning : Social media and its underlying technologies have created an advanced and sophisticated platform for digital activism. As a result, companies and organizations are undergoing a pivotal transition in how they reach and engage with users in a fast and efficient manner. LÄS MER

  3. 2. Co-created reputation in a nonprofit context : A mixed-method study of SACC-DC

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Denise Ampuero; Sophie Holmberg; [2014]
    Nyckelord :Corporate reputation; co-creation; nonprofit organizations; brand image; brand identity;

    Sammanfattning : Reputation has been the subject of marketing research throughout recent years, and it was found to be an important measure of how organizations are perceived. The theory of co-creation, where organizations interact and deliver value through the involvement of customers, has also shown positive effects on performance. LÄS MER

  4. 3. Branding at Nation: The student and volunteers´ perceptions of image/identity in the Swedish student Nations

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanat Herzi Dorreh; Tomas Hromjak; [2012]
    Nyckelord :Business and Economics;

    Sammanfattning : The purpose of this study is to analyze and understand how branding, image and identity play a role for Nations both to attract and maintain student, customers and motivate volunteers. This will be analyzed by means of the following research questions: “how do the Nations brand themselves?” and “how do members and volunteers of nations understand the Nation’s image and how do they respond to it?” This study strives to contribute to the theoretical area that deals with branding in non-profit organizations. LÄS MER

  5. 4. Välgörenhetsorganisationers marknadsföring : "First they open their hearts, then their minds and then they will open their wallets". (Maud Randel)

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Mita Carlsson; Karin Ekholm; Nathalie Zamorano; [2009]
    Nyckelord :Fund- raising; non- profit organizations; marketing communication; brand; target group; relationships; Välgörenhet; ideella organisationer; marknadskommunikation; varumärke; målgrupp; relationer;

    Sammanfattning : Our reason for this study is to research how non- profit organizations focused on fundraising, market themselves to create and keep the relationships with their potential and existing contributors. With this study we also want to create an image of the meaning of marketing, applied to non- profit organizations focused on fundraisings, struggle towards attracting more contributors. LÄS MER