Sökning: "brand loyalty"

Visar resultat 1 - 5 av 321 uppsatser innehållade orden brand loyalty.

  1. 1. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Khalida Akter; [2020]
    Nyckelord :Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Sammanfattning : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. LÄS MER

  2. 2. Personalised News in the World of Internet : Exploring solutions for a tailored news experience

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Författare :Amine Balta; [2020]
    Nyckelord :personalisation; customisation; user experience; tailored news; personalised news; customisable news; personalisering; anpassning; användarvänlighet; anpassat innehåll; personaliserade nyheter; anpassade nyheter;

    Sammanfattning : The landscape of news consumption has drastically changed, and so has the expectations. It is no longer about sitting at the breakfast table and reading the physical newspaper, the reader expects a well working digital solution. LÄS MER

  3. 3. Switching Costs within the Travel Industry : The Impact on Brand Loyalty

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Caroline Martinsson; Daniela Nilsson; [2020]
    Nyckelord :business administration; loyalty; brand; branding; switching costs; travel; brand loyalty; customer satisfaction; brand trust;

    Sammanfattning : The travel industry is a fast-growing sector with an increasing competition. The three largest charter enterprises in Sweden are TUI, Apollo, and Ving. These enterprises offer similar services and, therefore, efficient branding is important to be able to create brand loyalty. LÄS MER

  4. 4. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Erdanos Haile; Melanie Björk; [2019]
    Nyckelord :Omnichannel; Omnichannel Retailing; Customer Satisfaction; Customer Experience; Brand Loyalty; Attitudinal Loyalty; Behavioural Loyalty;

    Sammanfattning : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. LÄS MER

  5. 5. Effekten av kundvärde på varumärkeslojalitet respektive köpintention : I ett showroom-sammanhang

    Master-uppsats, Karlstads universitet; Karlstads universitet

    Författare :Emelie Rosén; Sofie Sjölander; [2019]
    Nyckelord :Kundvärde; kundengagemang; varumärkeslojalitet; köpintention;

    Sammanfattning : I både Sverige och världen ökar handeln via internet för varje år. På grund av det tillkommer nya handelskanaler för att öka konkurrenskraften gentemot andra företag. Ett relativt nytt tillskott till marknaden är konceptet showroom. LÄS MER