Sökning: "brand lund"

Visar resultat 1 - 5 av 70 uppsatser innehållade orden brand lund.

  1. 1. Motiv bakom spårvägssatsningen i Lund

    Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Hugo Jakobsson; [2023]
    Nyckelord :Tramway; transport planning; accessibility; place identity; place branding; growth; and sustainable development; Spårväg; transportplanering; tillgänglighet; platsidentitet; platsmarknadsföring; tillväxt och hållbar utveckling;

    Sammanfattning : Denna studie har undersökt spårvägsprojektet i Lund utifrån fokuset platsmarknadsföring, tillgänglighet, tillväxt och hållbar utveckling. Den har även fokuserat på motiven bakom spårvägen. Studien gör detta genom en kvalitativ forskningsmetod, där en textanalys har utförts av Lunds kommuns planeringsdokument. LÄS MER

  3. 2. Gen Z @ Work: A Changing Management Situation : A Qualitative Study of Generation Z in a Remote Working Environment from a Management Perspective

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Simon Ljungquist; Simon Lund; [2023]
    Nyckelord :remote work; generation z; motivation; loyalty; management; leadership;

    Sammanfattning : Background: Remote work has in recent years been adapted by many organizations and are described to challenge the traditional managerial role. Simultaneously, generation Z are taking an increasingly large part of the labor market and bring new behaviors to organizations and managers. LÄS MER

  4. 3. The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alice Svärdhagen; Anna Elísabet Sölvadóttir; [2023]
    Nyckelord :Emotions; Brand Communication; Storytelling; Brand Activism; Public; Social Sciences;

    Sammanfattning : This thesis analyzes how the young public feels about communication efforts that seek to emotionally appeal to them, by investigating the example of brand activist campaigns. By applying narrative theory, the study examines how these campaigns are structured to evoke emotions and how the young public emotionally responds to them. LÄS MER

  5. 4. Improving the Ericsson Design System : A comparison of best practices in industry software and web development design systems

    Uppsats för yrkesexamina på avancerad nivå, KTH/Lärande

    Författare :Niclas Lund; Felix Wahlgren; [2022]
    Nyckelord :Design system; design principle; software development; Designsystem; designprincip; mjukvaruutveckling;

    Sammanfattning : As part of a push for renewal by radio and communications-based company Ericsson, the company launched a new brand identity called Brand 2.0 and began to construct the Ericsson Design System (EDS), a toolbox of digital design and development resources. LÄS MER

  7. 5. LCA of Low-temperature District Heating Network Components

    Master-uppsats, Lunds universitet/Institutionen för energivetenskaper

    Författare :Nils Olsson; [2021]
    Nyckelord :District Heating; LCA; Life Cycle Assessment; Pipes; Environment; Technology and Engineering;

    Sammanfattning : Following the development of new materials and the continuous technical progress made in the construction and energy industries, district heating as a concept finds itself on the brink of a generational shift. One of the pioneering projects leading the way is the creation of Brunnshög, an modern and sustainable district under construction in the north-eastern end of the city of Lund, Sweden. LÄS MER