Sökning: "brand management approaches"
Visar resultat 1 - 5 av 32 uppsatser innehållade orden brand management approaches.
1. Understanding The Motives Of Scandinavian Retail Companies CSR-efforts At Their Offshore Suppliers
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : Corporate Social Responsibility (CSR) has gained substantial significance in recent years, driven by the growing societal emphasis on sustainability. Businesses are now expected to contribute to social and environmental goals alongside economic performance. LÄS MER
2. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER
3. Sustainable communicating materials
Master-uppsats, Luleå tekniska universitet/Institutionen för system- och rymdteknikSammanfattning : A growing number of smart items are entering our daily lives as the Internet of Things becomes increasingly prevalent. ICT device miniaturization introduces a brand-new material type called Communicating Material (CM). The term “communications material” refers to a single system that includes a material equipped with communication devices. LÄS MER
4. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. LÄS MER
5. The Upside of Upcycling : An Investigation of Construction Waste Materials’ Potential for Upcycling through Material Driven Design
Master-uppsats, Linköpings universitet/Tekniska fakulteten; Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingSammanfattning : The main objective of this thesis is to show the potential that construction waste materials from Skanska’s projects have for upcycling. Materials are investigated through a comprehensive pre-study and their potential is showcased in developed concepts. LÄS MER