Sökning: "brand management theories."

Visar resultat 11 - 15 av 184 uppsatser innehållade orden brand management theories..

  1. 11. Ansiktsmask eller antidepressiva? : En kvalitativ innehållsanalys av Therése Lindgrens skönhetsvarumärke Indy Beauty

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Emilia Salmela; Ellen Mårtensson; [2022]
    Nyckelord :Indy Beauty; Therése Lindgren; social media; influencer marketing; skincare industry; relationship marketing; mental illness; femvertising; Indy Beauty; Therése Lindgren; sociala medier; influencer marketing; hudvårdsindustrin; relationsmarknadsföring; psykisk ohälsa; femvertising;

    Sammanfattning : Title: Facemasks or antidepressants?    The purpose of this study is to investigate how Indy Beauty communicates on their website and in their first campaign as a means of establishing customer involvement. Therése Lindgren is one of many influencers whom have created or acquired their own brand. LÄS MER

  3. 12. FNs barnkonvention - en trojansk häst : En kvalitativ textanalys på hur FNs kriskommunikation speglar deras värderingar.

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Sofia Marcusson; Madeleine Pettersson-Lumbreras; [2022]
    Nyckelord :FN; krishantering; kriskommunikation; CSR; IRT; Schwartz värdeskala; organisation; stakeholders; katolska kyrkan; FIFA; Santer kommissionen; konventioner;

    Sammanfattning : The purpose of this paper was to examine, through a crisis communication approach, how the UN intergovernmental organization acts during a crisis and whether their strategies are in symbiosis with their core values and conventions. As the majority of crisis communication research is based on governmental or commercial organizations, there is a lack of knowledge in how intergovernmental organizations behave during a crisis. LÄS MER

  4. 13. Controlling Social Sustainability in the Apparel Industry : A qualitative study of how Scandinavian apparel companies control social sustainability in their supplier networks

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Annie Berg; Julia Swanemar; [2022]
    Nyckelord :Outsourcing; CSR; Social sustainability; Supply Chain Management; Apparel Industry; Code of Conduct; Measurement; Control; Responsible purchasing; audits; International standards; ILO; UN; workers rights;

    Sammanfattning : The apparel industry is one of the first industries being criticized and publicly shamed for not taking enough social responsibility for the workers in their supply chain. Today, most of the apparel production takes place in developing countries such as Bangladesh, China, Cambodia and Vietnam. LÄS MER

  5. 14. The mayday way : Navigering på kryssningsfartyg vid evakuering av brand

    Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Nicolina Olsson; [2022]
    Nyckelord :Visual management; spatial design; communication; evacuation system; behavioral science and safety; Visual management; rumslig gestaltning; kommunikation; evakueringssystem; beteendevetenskap och säkerhet;

    Sammanfattning : Abstract  Nowadays we travel much more than we did before, this is mainly due to how easy it has become to get to different places. Traveling took a break during the corona pandemic but  has now recovered a lot. Among these means of transport, we have cruise ships that are becoming increasingly common due to greater demand. LÄS MER

  7. 15. Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Francesco Faggella; Jan-Philipp Kulcke; Lukas Morneweg; [2021]
    Nyckelord :Crisis management; brand reputation; unfounded rumors; social media.; Business and Economics;

    Sammanfattning : Purpose: To examine which communication strategy is effective and should be adopted when organizations face brand crises generated by the spread of unfounded rumors on social media. Methodology: This study was based on secondary data, based on the comparison of different case studies. LÄS MER