Sökning: "brand management"

Visar resultat 1 - 5 av 793 uppsatser innehållade orden brand management.

  1. 1. City Competitiveness and Branding : Identities and strategies in two Swedish municipalities

    Kandidat-uppsats, Uppsala universitet/Kulturgeografiska institutionen

    Författare :Gustav Hodges-Dexner; [2019]
    Nyckelord :Place branding; Competitive identity; City development; Municipalities; Brand management;

    Sammanfattning : As the world-economy becomes increasingly competitive, places adopt different methods to elevate their attractiveness. The paper examines how two medium-sized Swedish cities, Uppsala and Västerås, develop their own competitiveness, identities, and images in relation to the principles and concepts laid out by Simon Anholt in his book Competitive identity: The New Brand Management for Nations, Cities and Regions (2007). LÄS MER

  2. 2. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Jennie Padron Benitez; Sara Sahlquist; [2019]
    Nyckelord :consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

    Sammanfattning : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. LÄS MER

  3. 3. A Case Study Exploring the Most Important Factors in Firm Rebranding

    Master-uppsats, KTH/Industriell Management

    Författare :Gustav Kjellin; [2019]
    Nyckelord :Rebranding; Firm rebranding; Branding; Brand vision; Brand commitment; Rebranding; Firm rebranding; Branding; Brand vision; Brand commitment;

    Sammanfattning : A growing use of mergers and acquisitions as a growth strategy has led to what is often referred to as “brand accumulation”, describing a situation in which a parent firm finds itself having acquired firms to the extent that the number of brands under management exceeds the capability of the firm. This, coupled with a generational shift in the workforce that has increased the demands on brand equity amongst potential employees, has increased the need for successful firm rebrandings. LÄS MER

  4. 4. Företagsförsäkringar för resurseffektivisering hos tillverkande företag

    Kandidat-uppsats, KTH/Industriell produktion

    Författare :Emelie Korse; [2019]
    Nyckelord :;

    Sammanfattning : Idag ställs höga krav på de tillverkande företagen då det ständigt öppnas upp nya strategier för att resurseffektivisera verksamheten. Kunder förväntar sig snabba leveranser av unika produkter med hög kvalitet. Resurseffektivisering innebär att företaget reducerar onödig resursförbrukning i verksamheten. LÄS MER

  5. 5. Nation branding : The role of tourism from a managerial perspective

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Elin Blomgren; Sofie Ljungström; [2019]
    Nyckelord :Nation branding; national identity; country-of-origin; tourism; tourism stakeholders; brand management strategies; brand culture; brand identity; brand image;

    Sammanfattning : Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. LÄS MER