Sökning: "brand management"

Visar resultat 1 - 5 av 860 uppsatser innehållade orden brand management.

  1. 1. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context

    Master-uppsats, Linköpings universitet/Maskinkonstruktion; Linköpings universitet/Maskinkonstruktion

    Författare :Oskar Castillo Ellström; Tomas Andersson; [2019]
    Nyckelord :;

    Sammanfattning : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. LÄS MER

  2. 2. Understanding influential factors in the choice of the selection process : A neglected aspect of the research literature on business incubators

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Författare :Frida Nilsson; Karin Sundbeck; [2019]
    Nyckelord :Business Incubators; Selection process; National Incubator Program; Organizational factors; External factors; Government-funded.; Företagsinkubatorer; Selektionsprocess; Nationella inkubatorprogrammet; Organisatoriska faktorer; Externa faktorer; Offentligt finansierade;

    Sammanfattning : The purpose of this study is to enhance the understanding of what factors influence the choice of the selection process in government-funded business incubators. The study was conducted as an abductive multiple case-study of selection processes in Swedish government-funded business incubators. LÄS MER

  3. 3. Rebranding med företagsarvet i beaktning : en balansgång mellan tradition och innovation

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sara Nyberg; John Örngård; Max Hedlund; [2019]
    Nyckelord :Rebranding; brand heritage; brand identity; tradition; innovation; Rebranding; brand heritage; varumärkesidentitet; tradition; innovation;

    Sammanfattning : I den allt mer föränderliga modeindustrin blir det vanligare att företag väljer att rebranda sig för att upprätthålla relevans på marknaden. Rebranding kan innebära allt från subtila visuella förändringar till mer omfattande processer som att ändra en hel företagsstrategi. LÄS MER

  4. 4. Talent attraction in Swedish Gaming Industry : An exploratory study.

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Zigmunds Ancikevics; Nelly Chemutai Lagat; [2019]
    Nyckelord :gaming; start-ups; talent attraction; innovation; employer brand;

    Sammanfattning : Researchers and practitioners have both acknowledged the importance of attracting the right employees. The study aims to explore and analyze how Swedish gaming start-ups attract talent. LÄS MER

  5. 5. Drivkraften till hållbarhet

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Martin Frankendal; Valdemar Lennartsson; Eric Witt; [2019]
    Nyckelord :Sustainability; Resource alteration; Resources; Resource based-view; Triple bottom line; Business and Economics;

    Sammanfattning : Title: The Driving Force of Sustainability - A Case Study of Brinova Fastigheter AB Seminar date: 2019-06-05 Course: FEKH19 Business Administration: Bachelor Degree Project in Strategic Management Undergraduate Level Authors: Martin Frankendal, Valdemar Lennartsson & Eric Witt Advisor: Devrim Göktepe-Hultén Purpose: The purpose of this study is to examine which the driving forces are to implement sustainability in the business model and how this is implemented through a resource perspective. In the study this is analyzed in order to describe how a company's resources are organized and customized for their sustainable initiatives. LÄS MER