Sökning: "brand modernisation"

Hittade 1 uppsats innehållade orden brand modernisation.

  1. 1. Henry Poole & Co. : How a 200-year old bespoke tailor have managed to stay modern.

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Ludvig Sandell; [2017]
    Nyckelord :bespoke tailoring; Savile Row; menswear; classical menswear; brand modernisation; brand development; family brand; heritage brand; step down line extensions; family business;

    Sammanfattning : Background: During the last decade or so the century old bespoke tailors on Savile Row have become the epitome of luxury brands as far as menswear is concerned. At the same time, the different establishments on Savile Row have started to modernise themselves through various means to better fit into today’s fast paced retail-market. LÄS MER