Sökning: "brand new day"

Visar resultat 1 - 5 av 36 uppsatser innehållade orden brand new day.

1. 1. Is the office that important? : An investigation on how companies use their office to attract stakeholders

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Madeleine Bille; Niclas Pilwind; [2023]
   Nyckelord :Signaling theory; design; employer brand; brand credibility;

   Sammanfattning : Today, in a world after COVID-19 the office needs to have a different meaning for employees, the office has to compete with the comfort and flexibility of working from home. Therefore this thesis paper researched the topic of how the interior of an office can be used to signal different things to employees. LÄS MER

3. 2. The TikTok effect : A case study on emotional marketing through social media

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Camila Daniela Vasquez Rodriguez; [2022]
   Nyckelord :Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

   Sammanfattning : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. LÄS MER

4. 3. Att bygga mer hållbart med trä

   Kandidat-uppsats, KTH/Byggteknik och design

   Författare :Stefan Fernandez Benitez; Abbas Ahmadi; [2022]
   Nyckelord :Timber building; Wood; Glulam; Forestry; Japanese Wood Joinery; Träkonstruktion; Träbyggnad; Trä; Limträ; Skogsbruk; Japanska Träfogar;

   Sammanfattning : The aim for this thesis is to investigate and explore how to build more sustainably with wood. The understanding of climate change has in this day and age become a social and development issue. LÄS MER

5. 4. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
   Nyckelord :Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

   Sammanfattning : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. LÄS MER

7. 5. Sweden's Got a Brand New Tax Rate

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Författare :Hanna Lindé; Rebecca Hesslevik; [2022]
   Nyckelord :Stock market; Tax rate; Sweden; Denmark; Efficient market hypothesis;

   Sammanfattning : In this paper, we intend to investigate the Swedish stock market's reaction upon the acceptance of the 2018 corporate tax rate reduction. The purpose is to examine if there was a significant stock market reaction and if it was heterogeneous across sub-samples based on market capitalization. LÄS MER