Sökning: "brand origin recognition accuracy"

Hittade 1 uppsats innehållade orden brand origin recognition accuracy.

  1. 1. Advancing the COO Construct From an Affective Dimension : The Application of Projective Technique

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Anthon Andersson; Robin Guntell; [2015]
    Nyckelord :country of origin; brand origin recognition accuracy; country-specific associations; collage technique; ad copy technique; projective technique;

    Sammanfattning : Master thesis, Master's degree program Marketing, Economic School Linnaeus University, Växjö Sweden, Spring semester 2015. Author: Andersson Anthon, Guntell Robin Tutor: Soniya Billore Examiner: Anders Pehrsson Title: Advancing the COO Construct From an Affective Dimension: The Application of Projective Technique Purpose: The purpose in this article is to break from traditional research and its accompanying cognitive research methods in order to advance the COO field from a more accurate perspective that also involves an affective dimension as well. LÄS MER