Sökning: "brand positioning tech"

Hittade 2 uppsatser innehållade orden brand positioning tech.

  1. 1. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Nyckelord :Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Sammanfattning :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. LÄS MER

  3. 2. The launch of a new car from a premium brand under pressure - defining consumers’ perception of a brand

    Kandidat-uppsats, Institutionen för ekonomi

    Författare :Serap Kocacenk; Sara Rubenstein; [2007]
    Nyckelord :;

    Sammanfattning : The view of a brand and brand image can be based on a numerous different factors. It is however largely due to historical associations in consumer’s mind and the symbolic value at an emotional level which has been build over the years. LÄS MER