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Visar resultat 1 - 5 av 261 uppsatser som matchar ovanstående sökkriterier.
1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. LÄS MER
2. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden
Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismSammanfattning : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. LÄS MER
3. Kontroll i Kaoset - En Fallstudie på Oatlys Kris- och Kommunikationsstrategier
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Research questions: How do internal and external crisis communication interact with each other and how does this play a role in crisis management in companies that apply brand activism? Purpose: The purpose of this essay is to gain a deeper understanding of how internal and external crisis communication affect each other and how the interaction between these affect the company's crisis management. Methodology: The choice of methodology that was made was based on a hermeneutic research strategy, together with a qualitative research strategy. LÄS MER
4. Reputation Management in a Digital Age : How start-ups control their online reputation
Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). LÄS MER
5. Making a Red Devil: The Case of Manchester United and Mason Greenwood
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER