Sökning: "brand reputation"

Visar resultat 6 - 10 av 261 uppsatser innehållade orden brand reputation.

  1. 6. Candy clash: M&M’s caught in the crossfire

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elena Rüffel; Mathea Talene Herzberg; Andrea Pachaly; [2024]
    Nyckelord :reputation; crisis communication; corporate brand management; brand identity; stakeholder relations; anti-brand communities; Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 7. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  4. 8. KLAR(N)A? FÄRDIGA? SMOOOTH. En retorisk analys av Klarnas kommunikation

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Julia Mohn; Hedda Seebass Svensson; [2023-03-10]
    Nyckelord :Varumärke; positionering; differentiering; kändisar; retorik;

    Sammanfattning : Executive summary Klarna is a Swedish fintech company founded in 2005 by three students at the Stockholm School of Economics. The company's aim was to make it safer and easier for people to shop online. Today, Klarna's overall goal is still to make online payments simple, secure and flexible. LÄS MER

  5. 9. MONEYMAKER OR GLOBAL SAVER- Exploratory study on Sustainable Innovation

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Benjamin Dawson Barker; Ziyue Ma; Zein Oubari; [2023]
    Nyckelord :Sustainable innovation; Regional context; Regulation; Brand value; Innovative capabilities; Attractiveness as an employer;

    Sammanfattning : In recent years, both academia and practice have shown an increased interest in sustainable innovation. This new area is examined in the context of large enterprises in our qualitative multiple case study. This thesis thus contributes to a better understanding of the concept as well as the underlying variables that drive sustainable innovation. LÄS MER

  7. 10. Damned if you do, damned if you don't.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
    Nyckelord :H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

    Sammanfattning : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. LÄS MER