Sökning: "brand revitalizing"

Hittade 4 uppsatser innehållade orden brand revitalizing.

  1. 1. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Assal Ali-Babaeian-Nassab; Alexandra Adwani; Tilde Sinnerdal; Rosa Delgadillo Ryberg; [2023]
    Nyckelord :Nostalgia branding; Brand Revitalization; Brand Extension; Brand Perception; Brand Community; Barbie; Super Mario Bros; Business and Economics;

    Sammanfattning : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. LÄS MER

  3. 2. Managing negative publicity : A quantitative study on how negative publicity affects the consumer

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Conny Johansson; Simon Möllefors; Shkumbin Ibrahimi; [2012]
    Nyckelord :Negative publicity; BP; corporate social responsibility; brand positioning; brand revitalizing; consumer attitudes; purchase behavior.;

    Sammanfattning : Background: A brand’s reputation can take many years to build up, although the value of the brand is not forever. Accidents, scandals or product safety incidents associated to a certain corporation can affect a brands reputation. LÄS MER

  4. 3. Ompositioneringens dolda hot : Riskerna med varumärkesompositioneringar

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Ruaa Tayeh; Jennifer Uhman; [2011]
    Nyckelord :Brand; brand image; brand identity; positioning; repositioning; revitalizing; strategic change; Varumärke; varumärkesimage; varumärkesidentitet; positionering; ompositionering; revitalisering; strategisk förändring  ;

    Sammanfattning : The purpose with this essay is to study how companies use the repositioning process and identify the risks involved from a business perspective. We have chosen to base our essay on the following research questions: What reasons are there for a company to initiate a repositioning?, What does it mean for companies to implement a repositioning?, What are the risks with a repositioning? We have used a qualitative research method and have chosen to interview six respondents which in various ways are actively working with brand repositioning. LÄS MER

  5. 4. Förändring av varumärken

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Oskar Hemström; Richard Innala; Christian Rost; [2005]
    Nyckelord :Brand; Repositioning; Revitalizing; Change; Varumärke; Ompositionering; Revitalisering; Förändring;

    Sammanfattning : This thesis aims to study brand change, which can be of interest since a brand during its lifetime can be expected to meet a lifecycle consisting of five phases; innovation, introduction, growth, maturity and recession. In order to avoid the recession phase and the sales decline that follows there is a need for a change of the brand. LÄS MER