Sökning: "brand-based organizational"

Hittade 2 uppsatser innehållade orden brand-based organizational.

1. 1. International Branding Strategies : In Swedish and Russian Fashion Companies

   Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Daria Levitskaya; [2016]
   Nyckelord :Brand; strong brand; branding; brand management; branding strategy; international branding strategy; fashion; fashion brand; fashion industry; brand image; brand inspiration; brand-based organizational;

   Sammanfattning : There are a lot of different business strategies for any company. However, in the fashion industry, the best way to become successful is to develop the brand using special branding strategies. Hence, a brand is the main weapon for fashion companies, which helps to launch international market and to create loyal customers around the world. LÄS MER

3. 2. The Dynamics of an Employer Brand. How culture can be used as a Managerial Control Mechanism

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Amanda Alveros; Niclas Rigrandt; [2015-07-13]
   Nyckelord :Employer Branding; Organizational Identity; Organizational Loyalty and Commitment; Cultural Dynamics; Normative Control;

   Sammanfattning : Abstract The aim of this article is to provide an understanding of how management can work strategically to improve an employer brand. This study is conducted at a municipally owned company in Sweden, which operates in the entertainment and experience industry. LÄS MER