Sökning: "brand-centered control"
Hittade 1 uppsats innehållade orden brand-centered control.
1. Bolaget före jaget
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose with this paper is to put forward the complexity with employees’ identification with an organizations brand and the organization overall. We wish to examine the effects of internal employer branding, both through mainstream perspectives as well as through normative control. LÄS MER
Resultatsidor:
1