Sökning: "branded retail app"
Hittade 1 uppsats innehållade orden branded retail app.
1. Paving the Path to Purchase : a study on the integration of a branded retail application in physical stores
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this study was to explore the integration of a branded retail application in physical stores. Doing so, this study was conducted with a qualitative and abductive approach in the form of a case study focusing on H&M. LÄS MER
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