Sökning: "branding"

Visar resultat 1 - 5 av 2017 uppsatser innehållade ordet branding.

  1. 1. En attraktiv arbetsgivare - Att stärka sitt arbetsgivarvarumärke i offentliga organisationer

    Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

    Författare :Ajdin Mehanovic; Marcus Nilsson; [2020-09-03]
    Nyckelord :Employer Branding; Organization; Change Work; Employer Brand; Attractive Employer; Public Organization;

    Sammanfattning : Background and problems: In this study, we want to investigate how a larger publicorganization deals with strengthening its employer brand while also wanting to be an attractiveemployer. The study wants to illustrate how several different factors in a public organizationcan influence how employees feel, but also how the organization performs certain measures tosuccessfully attract employees to a reorganization. LÄS MER

  2. 2. Branding Agenda 2030   En fallstudie i hur hållbarhet kan integreras i varumärket för att undvika social- och greenwashing

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Ebba Aronsson; Caroline Hagberg; [2020-06-29]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  3. 3. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Junru Li; Maria Cristina Mincic; [2020-06-25]
    Nyckelord :co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

    Sammanfattning : MSc Marketing and Consumption.... LÄS MER

  4. 4. Green City Branding – How people respond to the built environment

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Peter Olsson; [2020-06-23]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Rasmus Pihl; Alexander Svensson; [2020-06-23]
    Nyckelord :Retro branding; craft beer brands; authenticity; enchantment; consumer culture theory CCT ;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER