Sökning: "brands as resources"

Visar resultat 6 - 10 av 101 uppsatser innehållade orden brands as resources.

1. 6. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Emelie Rantatalo; Linda Jonsson; [2023]
   Nyckelord :corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

   Sammanfattning : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. LÄS MER

3. 7. Co-branding som strategi för småföretag och i relationen till deras kunder : En kvalitativ studie om varumärkessamarbeten

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Gabriela Valenzuela Rivera; Nour El Khadam; [2023]
   Nyckelord :co-branding; small businesses; qualitative study; brand equity; consumer behavior; brand building; brand associations; relationship marketing;

   Sammanfattning : The aim of this study is to understand how co-branding can be strategically implemented and its relevance in small business customer relationships. The study serves as a guide for small businesses striving to strengthen their brand and improve their customer relationships through strategic utilization of co-branding. LÄS MER

4. 8. The Critical Consumer of Today’s Inauthentic Messages : A qualitative interview study on how young people make sense of communication promoting sustainable food consumption

   Master-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Anna Böhm; [2023]
   Nyckelord :communicacommunication; sustainable consumption; food; reception theory; consumer culture theorytion;

   Sammanfattning : In Swedish society, food is the fourth most prominent area of consumption. The number of large grocery shops is increasing, and today a consumer can choose between several different brands for the same product. LÄS MER

5. 9. Adoption barriers to circular product design in Turkey : A study of Istanbul textile manufacturing

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Emma Nyström; Ella Eklind Magnusson; Klaudia Przybyszewska; [2023]
   Nyckelord :Circular economy; Circular product design; Turkish textile manufacturing; Istanbul; Barriers of circular product design;

   Sammanfattning : The global unsustainable production and consumption patterns in the fashion and textile industry are a prevailing problem. With the rising trend of European brands reshoring their textile manufacturing and upcoming circular economy frameworks from the EU, the Turkish textile industry may face pressures to transform towards circularity in order to remain competitive. LÄS MER

7. 10. ”Maximum safety for you – minimum impact on nature” - En multimodal kritisk diskursanalys av Klättermusens hållbarhetskommunikation på Instagram

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Agnes Bergquist; Lisa Olander; [2023]
   Nyckelord :ustainable communication; sustainability; Klättermusen; outdoor; Instagram; greenwashing; branding; reputation management; strategic communication; multimodal critical discourse analysis; Hållbarhetskommunikation; hållbarhet; Klättermusen; Instagram; greenwashing; strategisk kommunikation; marknadsföring; multimodal kritisk diskursanalys;

   Sammanfattning : The climate crisis and the consequences that follow have forced humanity to explore the collective actions that must be taken to curb global warming. As a way to reduce ones carbon footprint, many choose to consume with greater care for the environment, and the interest for sustainable clothing has therefore significantly increased. LÄS MER