Sökning: "brands"

Visar resultat 1 - 5 av 1411 uppsatser innehållade ordet brands.

  1. 1. Dark matter at 5800 An investigation of the quality of user-contributed entries on the topic of dark matter in Wikipedia and other types of texts

    Magister-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Lovisa Aijmer; [2018-10-25]
    Nyckelord :Wikipedia; encyclopaedias; quality; credibility;

    Sammanfattning : Statistics have shown that Wikipedia is very frequently used by the general public and that its articles rank high in online search engines. However, the accuracy and general quality of Wikipedia have been debated over the years. LÄS MER

  2. 2. Fin- eller fulmedier?

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Ellen Ivarson; Emma Holmsen; Julia Fredriksson; [2018-09-07]
    Nyckelord :förtroende; medieförtroende; trovärdighet; varumärke; varumärkestrovärdighet; Aftonbladet; Dagens Nyheter; fin- och fulmedia; trust; trust in media; credibility; brand; brand credibility; Aftonbladet; Dagens Nyheter;

    Sammanfattning : This study explores how the brand of a newspaper affects the perception of credibility for the content in the article. The idea was to compare a morning paper which the audience generally has a bigger trust in with a tabloid paper that is often perceived as less credible. LÄS MER

  3. 3. Does supplying organic wines enhance a firm's brand image? An empirical approach on the Swedish red wine market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Wan Chi Lai; [2018-07-06]
    Nyckelord :Brand image; organic counterpart; binary comparisons;

    Sammanfattning : MSc in Economics.... LÄS MER

  4. 4. How Consumers Navigate Ethical Tensions in a Marketplace: Swedish Dairy Marketplace as Context

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Cecilia Jedenberg; Frida Lennartsson; [2018-07-03]
    Nyckelord :ethical consumption; brands as resources; ethical tensions; phenomenology; consumer culture; dairy consumption;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Lazar; Lisa Sterner; [2018-07-03]
    Nyckelord :Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Sammanfattning : Master of Science in Marketing and Consumption.... LÄS MER