Sökning: "brick-and-mortar retail"

Visar resultat 1 - 5 av 39 uppsatser innehållade orden brick-and-mortar retail.

  1. 1. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

    Magister-uppsats, KTH/Ljusdesign

    Författare :Janani Narayanan; [2023]
    Nyckelord :Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

    Sammanfattning : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. LÄS MER

  3. 2. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Axel Hjerpe; Daniel Palmgren; [2023]
    Nyckelord :Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

    Sammanfattning : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. LÄS MER

  4. 3. The Influence of Buy-Now-Pay-Later on Product Return Rates in E-commerce

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Alexander Rubanowitz; Paul Pesta; [2023]
    Nyckelord :Buy Now Pay Later; Product Return Rates; E-commerce; Return Behavior; Sustainability;

    Sammanfattning : The continuous rise of e-commerce represents a channel shift away from physical retail stores. Additionally, it is also impacting purchase and return behavior. The return rates in e-commerce are higher than in traditional brick-and-mortar stores and are negatively impacting efforts to improve environmental performance. LÄS MER

  5. 4. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Song Thu Nguyen; Joo Won Lee; [2023]
    Nyckelord :Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

    Sammanfattning : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. LÄS MER

  7. 5. Impactful Digital Transformation for Retail Employees : A Case Study

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Amanda Aniansson; Sarah Ebrahimi; [2022]
    Nyckelord :Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

    Sammanfattning : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. LÄS MER