Sökning: "brick-and-mortar stores"

Visar resultat 1 - 5 av 46 uppsatser innehållade orden brick-and-mortar stores.

1. 1. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
   Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

   Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER

3. 2. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

   Magister-uppsats, KTH/Ljusdesign

   Författare :Janani Narayanan; [2023]
   Nyckelord :Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

   Sammanfattning : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. LÄS MER

4. 3. Consumers Data: When the Private Goes Public : An exploratory study on consumers’ concerns in the public and private spheres of e-commerce.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Ray Nablsi; Ouras Al-Bardan; [2023]
   Nyckelord :Consumers’ concerns; e-privacy; e-security; e-commerce; personal data; private sphere; public sphere.;

   Sammanfattning : In the digital era, e-commerce has gained significant traction, displacing traditional brick-and-mortar stores. However, this transition has raised concerns among consumers regarding e-privacy and e-security. Disclosing personal information on public e-commerce platforms exposes individuals to potential risks, such as data breaches. LÄS MER

5. 4. The Influence of Buy-Now-Pay-Later on Product Return Rates in E-commerce

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Alexander Rubanowitz; Paul Pesta; [2023]
   Nyckelord :Buy Now Pay Later; Product Return Rates; E-commerce; Return Behavior; Sustainability;

   Sammanfattning : The continuous rise of e-commerce represents a channel shift away from physical retail stores. Additionally, it is also impacting purchase and return behavior. The return rates in e-commerce are higher than in traditional brick-and-mortar stores and are negatively impacting efforts to improve environmental performance. LÄS MER

7. 5. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Song Thu Nguyen; Joo Won Lee; [2023]
   Nyckelord :Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

   Sammanfattning : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. LÄS MER