Sökning: "business- to-business customers"

Visar resultat 1 - 5 av 198 uppsatser innehållade orden business- to-business customers.

  1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Xian Li; [2023]
    Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

  3. 2. A Simulation-Based Decision Support Tool for Circularity : Remanufacturing of an Electric Machine Case Study

    Master-uppsats, KTH/Produktionsutveckling

    Författare :Mayari Pérez Tay; [2023]
    Nyckelord :Simulation; remanufacturing; circular business; electric machine;

    Sammanfattning : Over the last years, environmental concerns have grown regarding the pressure manufacturing activities exerts on natural resources. Many materials have been classified by the EU as scarce, rare earth elements found in magnets are amongst critical materials with high supply risk. LÄS MER

  4. 3. Robotic Lawnmowers and Professional Golf Customers; Navigating Expectations for a Hole-in-One Experience : An exploratory case study that aims to establish the expectations in the customer purchase journey of robotizing a golf course to guide providers' strategic decisions

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Ebba Lövström; Emma Abrahamsson; [2023]
    Nyckelord :Robotic Lawnmower; Customer Experience; Customer Motivation; Customer Purchase Journey; Customer Satisfaction; Business-to-Business;

    Sammanfattning : Background: Robotic lawnmowers are autonomous outdoor mobile robots designed to mow the lawn autonomously. The robotic lawnmower market is rapidly growing and constantly developing. LÄS MER

  5. 4. The Future of Urban Last Mile Deliveries - Not a piece of cake

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Hannah Renhed; Martina Kylebäck Wennerlöf; [2023]
    Nyckelord :Urban last mile delivery; customer demands; sustainability; outsourcing; Technology and Engineering;

    Sammanfattning : Urban last mile delivery has become an increasingly relevant topic in this day and age, where the urban population is growing at the same time as climate change forces nations to limit emissions. The demand for fast and flexible deliveries in urban areas accelerates, which further escalates the need to optimize these last mile deliveries since they are the most polluting part of the supply chain. LÄS MER

  7. 5. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Samia Dahir Idriss; [2023]
    Nyckelord :customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Sammanfattning : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. LÄS MER