Sökning: "business-to-business B2B"

Visar resultat 1 - 5 av 202 uppsatser innehållade orden business-to-business B2B.

  1. 1. The different roles of a brand for purchasing reused materials in B2B

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
    Nyckelord :Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. The Power of Leadership : Leaders' Behaviours within the Innovation Process as a Contribution Towards Creating Sustainable Businesses

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Louise Winstrup; Veronika Barta; [2021]
    Nyckelord :Sustainable Innovation; Leadership Behaviour; Sustainability Strategy; Employee Motivation;

    Sammanfattning : Background: Companies are assuming a vital role in shaping the future for the coming generations through the development of sustainable innovations. Previous studies have stressed the importance of leadership as fundamental in the innovation process and when creating more sustainable businesses. LÄS MER

  3. 3. Investigating Perceive Value in B2B Setting

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik; Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Shubham Ambekar; Danny Duke Samuel Jonathan Andrews; [2021]
    Nyckelord :Customer Perceived Value; Functional value; Social value; Emotional value; Laddering technique; Value Hierarchy Model; B2B Marketing;

    Sammanfattning : Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. LÄS MER

  4. 4. Digital Maturity and Organizational Resilience during Crisis : An Exploratory Single Case Study within B2B Sales Interactions during COVID-19

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Mattias Blomkvist; Anton Eling; [2021]
    Nyckelord :Digitalization; Digital Maturity; Organizational Resilience; Sales Interactions; business-to-business B2B ; Digitalisering; Digital Mognad; Organisatorisk Motståndskraft; Sälj interaktioner; business-to-business B2B ;

    Sammanfattning : Over the past decade, digitalization has played an increasingly important and prominent role in the competitiveness of businesses. The pace of digitalization is not slowing down and has only intensified rapidly over recent years. LÄS MER

  5. 5. Drivkrafter och barriärer vid framtida implementering av EU:s hållbarhetstaxonomi : En kvalitativ studie om en Sparbanks hållbarhetsarbete

    Master-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Sandra Michael; Ali Mohsen; [2021]
    Nyckelord :;

    Sammanfattning : ABSTRACT Date: 9th of June 2021 Level: Master thesis in Industrial Engineering and Management, 30 ECTS Institution: School of Business, Society and Engineering, Malardalens University Authors: Sandra Michael, Ali Mohsen Title: Drivers and barriers in future implementation of the EU’s Taxonomy                           in a bank – A qualitative study of the bank’s sustainability work  Supervisor: Sofia Wagrell  Keywords: CSR, Taxonomy, Customer behavior, B2B, Driving forces, Barriers,                                                                Real estate, Sustainability Research questions: 1. What potential driving forces and barriers exists to implement the EU’s Taxonomy at Sparbanken Alfa? 2. LÄS MER