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Visar resultat 1 - 5 av 230 uppsatser som matchar ovanstående sökkriterier.

1. 1. Global Connection Chronicles: Building Bridges, Not Walls. - Exploring Business Sweden's Dynamic International Relationships in The African Market in terms of Trust, Commitment, Communication, and Culture.

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Dalia Adawi; Diana Kebedom; [2023-09-07]
   Nyckelord :International business relationship; Trust; Commitment; Communication; Creating -; Developing -; and Dissolving B2B relationships; Multicultural Business; Business Sweden; South Africa; Kenya;

   Sammanfattning : As the world continues to globalize at a fast pace, the trust, commitment, and communication that are the foundations of successful business-to-business (B2B) relationships may change. Especially in today's world of competing worldviews and increasing intergroup tensions, how do businesses strike this fine balance? Globalization accelerates and changes commercial ties, overlapping linguistic and cultural barriers, social tradition, etc. LÄS MER

3. 2. Affärsrelationer i en digital värld : En kvalitativ studie om konsten att upprätthålla digitala affärsrelationer inom B2B-verksamheter

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Wilma Mattsson; Linnea Leppämäki; [2023]
   Nyckelord :Business Relations; B2B; Digital Tools; Communication; Affärsrelationer; B2B; Digitala Verktyg; Kommunikation;

   Sammanfattning : The purpose of this study was to create an understanding of the importance of digital tools in B2B (Business-to-Business) operations and how the new digital world has changed the attitude of all actors toward digital customer relations. The study is based on theories in relationship marketing, communication, digital tools, and direct and digital marketing. LÄS MER

4. 3. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Xian Li; [2023]
   Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

5. 4. Remote Usability Testing in Practice : A modern UX Method under Investigation

   Master-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Nele Kloos; Sissel Ödman; [2023]
   Nyckelord :;

   Sammanfattning : Remote usability testing (RUT) is an established method in the field of human-computer interaction (HCI), concerned with evaluating the user experience (UX) of products and an integral part of a UX-designer’s job. Yet, researchers indicate a discrepancy between academic and applied HCI in industry and highlight a research gap of RUT in practice. LÄS MER

7. 5. Förutsättningar för en cirkulär möbelindustri : en fallstudie på ett nordiskt möbelföretag

   Master-uppsats, Linköpings universitet/Industriell miljöteknik

   Författare :Fritjof Axelsson; Tim Ericson; [2023]
   Nyckelord :Access-based; Barriers; Business models; Circular; Collaborative; Consumption; Economy; Enablers; Furniture; Implementation; Industry; PaaS; Product; PSS; Refurbishment; Remanufacturing; Service; Servitization; Strategy; Sweden; Systems;

   Sammanfattning : The furniture industry is an integral part of the European economy and is now facing economic, environmental, and regulatory challenges. Within the European Union (EU), a large amount of furniture every year goes to incineration or landfill, with only 10% being recycled. LÄS MER