Sökning: "business-to-business B2B"

Visar resultat 21 - 25 av 230 uppsatser innehållade orden business-to-business B2B.

  1. 21. Varumärkesvärde inom B2B sammanhang : Hur B2B-företag stärker sitt varumärkesvärde med hjälp av sociala medier

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Jasmina Stambolic; Nasimajamila Abudokhan; [2022]
    Nyckelord :Marketing; Social Media; Business-to-Business B2B ; Branding; Brand Equity; Marknadsföring; Sociala medier; Business-to-Business B2B ; Varumärke; Varumärkesvärde;

    Sammanfattning : Problemformulering: Vilka fördelar finns det för B2B-fokuserat företag med att marknadsföra sitt varumärke på sociala medier? Hur använder B2B- fokuserat företag sociala medier för att stärka sitt varumärkesvärde? Vilka sociala mediekanaler är lämpliga för ett B2B-fokuserat företag? Syfte: Syftet med studien är att undersöka hur B2B-fokuserade företag använder sig av sociala medier för att stärka sitt varumärkesvärde. Metod: Uppsatsförfattarna har använt sig av en kvalitativ forskningsmetod med sju semistrukturerade intervjuer för insamling av empiri. LÄS MER

  3. 22. Marketing AI in B2B relationships from an attentional perspective : A qualitative multiple case study on marketing managers from manufacturing and IT industries

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Oussama Ayad El Alam; Peter Kumlin; [2022]
    Nyckelord :Marketing AI; Digitalization; B2B Relationships; Attention-Based View; Abduction; Cross-case analysis;

    Sammanfattning : Purpose: To explore the influence of marketing AI on marketing managers' attention allocation to leverage customer relationships in different business-to-business contexts. Method: Abductive approach and multiple case study, data collection was made by qualitative semi-structured interviews and secondary data collection. LÄS MER

  4. 23. The Value Of Environmental Sustainability: A Shared Responsibility : An exploration of B2B companies in Sweden and their costs and benefits of selecting sustainable business partners, using ISO 14001 as a point of reference.

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Robyn Nilsson Persson; Tindra Falk; [2022]
    Nyckelord :Environmental Sustainability; ISO 14001; Business-to-Business; B2B; Supplier selection; Sustainability positioning; Sweden; Costs; Benefits;

    Sammanfattning : Background: The business-to-business (B2B) industry stands for a significant portion of the environmental issue, yet the customer is still having price, quality, and service as major determinants for the choice of suppliers. The difficulty on how to evaluate environmental factors is hence increasingly demanding. LÄS MER

  5. 24. "The show must go on" : A Qualitative Study on How to Build Trust in International Business-to-Business Relationships During Covid-19

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Linn Lundqvist; Moa Strandberg; Tyra Ljungman; [2022]
    Nyckelord :Business-to-Business Relationships; B2B; Trust; Trust Building; Covid-19; Crisis; High-End Selling; High-Quality Products;

    Sammanfattning : The conditions in the international business market changed rapidly andunexpectedly when Covid-19 evolved into a pandemic in March of 2020. As a result of this, businesses had to adapt their operations to the new circumstances. The new circumstances implied, among other things, not being able to meet B2B customers in person. LÄS MER

  7. 25. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Aamna Minhas; Sanna Emilsson; [2022]
    Nyckelord :E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Sammanfattning : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. LÄS MER