Sökning: "business-to-business marketing"

Visar resultat 1 - 5 av 140 uppsatser innehållade orden business-to-business marketing.

1. 1. Affärsrelationer i en digital värld : En kvalitativ studie om konsten att upprätthålla digitala affärsrelationer inom B2B-verksamheter

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Wilma Mattsson; Linnea Leppämäki; [2023]
   Nyckelord :Business Relations; B2B; Digital Tools; Communication; Affärsrelationer; B2B; Digitala Verktyg; Kommunikation;

   Sammanfattning : The purpose of this study was to create an understanding of the importance of digital tools in B2B (Business-to-Business) operations and how the new digital world has changed the attitude of all actors toward digital customer relations. The study is based on theories in relationship marketing, communication, digital tools, and direct and digital marketing. LÄS MER

3. 2. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Xian Li; [2023]
   Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

4. 3. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Alice Lindqvist; Matilda Bodell; [2023]
   Nyckelord :SME; B2B marketing; Social media; Business performance; Lead generation;

   Sammanfattning : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. LÄS MER

5. 4. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

   Master-uppsats, Uppsala universitet/Industriell teknik

   Författare :Staffan Leijnse; [2023]
   Nyckelord :B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

   Sammanfattning : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. LÄS MER

7. 5. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

   Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Författare :Kevin Nermark; [2023]
   Nyckelord :event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

   Sammanfattning : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. LÄS MER