Sökning: "business-to-business relations"

Visar resultat 1 - 5 av 41 uppsatser innehållade orden business-to-business relations.

  1. 1. Affärsrelationer i en digital värld : En kvalitativ studie om konsten att upprätthålla digitala affärsrelationer inom B2B-verksamheter

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Wilma Mattsson; Linnea Leppämäki; [2023]
    Nyckelord :Business Relations; B2B; Digital Tools; Communication; Affärsrelationer; B2B; Digitala Verktyg; Kommunikation;

    Sammanfattning : The purpose of this study was to create an understanding of the importance of digital tools in B2B (Business-to-Business) operations and how the new digital world has changed the attitude of all actors toward digital customer relations. The study is based on theories in relationship marketing, communication, digital tools, and direct and digital marketing. LÄS MER

  3. 2. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Samia Dahir Idriss; [2023]
    Nyckelord :customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Sammanfattning : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. LÄS MER

  4. 3. The Influence of Market Dynamics on Business-to-Business Platform Service Pricing : A Case Study in the Spirits Industry

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Andreas Nygren Ålander; Vilhelm Simoni; [2022]
    Nyckelord :business model; digital service; platform service; two-sided platform; multi-sided platform; pricing strategy; business-to-business; platform strategy; network effect; market dynamics;

    Sammanfattning : Digitization of business has evolved business strategies and models. Companies have found new ways of value creation and consequently innovated monetization. A prominent area where this can be seen is within platform services, which lacks business-to-business research. Knowledge contribution in this area is therefore warranted. LÄS MER

  5. 4. Word of mouth inom Business to Business : En studie om ryktesspridning genom information mellan företag.

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Isabelle Johansson; Anton Klein; [2021]
    Nyckelord :WOM; B2B; Collaboration; Customer Value; Corporate Relations; WOM; B2B; Samarbete; Kundvärde; Företagsrelationer;

    Sammanfattning : Syfte: Syftet med vår studie är att undersöka och analysera hur WOM påverkar relationer mellan företag inom B2B. Metod: Denna studie har med tio semistrukturerade intervjuer utgått från en kvalitativ forskningsmetod. Insamlat material från respondenterna har tolkats genom en tematisk analys. LÄS MER

  7. 5. Digitalization of business-to-business relations. An analysis of the state, and future, of international business-to-business relations

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Erik Truong; Henrik Bing; [2020-02-13]
    Nyckelord :internationalization; digitalization; relationships; digital technologies; B2B;

    Sammanfattning : .... LÄS MER