Sökning: "business-to-business"
Visar resultat 21 - 25 av 451 uppsatser innehållade ordet business-to-business.
21. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society
Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)Sammanfattning : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. LÄS MER
22. Implementation of Sustainable Business Models to Contribute to SDG 8 : Qualitative Analysis of Sustainable Business Models and their Contribution to SDG 8
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Research question: How can B2B companies achieve sustainable business models by implementing SDG 8? Purpose: The main purpose of this research paper is to contribute to the understudied areas within sustainable development. The paper wishes to carry this out by looking into the ways in which business-to-business companies can achieve sustainable business models. LÄS MER
23. Förhandlingars digitala förändring för business-to-business företag till följd av Covid-19 pandemin
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
24. Motivated to sell : What motivates women in leading sales positions in tech organizations
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This thesis explores what motivates women in a leadership position, in a sales role and in the technology industry. The field lacks previous research on this specific subject. Using one need-based and one process-based work motivation theory, the study aims to identify and map motivational factors that are regarded by women. LÄS MER
25. Business relationship development and marketing for startups : A case study at the industrial startup Nytt Tech
Master-uppsats, Uppsala universitet/Industriell teknikSammanfattning : This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. LÄS MER