Sökning: "buyer behaviour."

Visar resultat 1 - 5 av 43 uppsatser innehållade orden buyer behaviour..

  1. 1. Konsumentbeteenden och hållbarhet. En kvalitativ studie av hur konsumentbeteenden påverkar hållbarhetsaspekterna av online försäljning av kosmetiska produkter, inklusive returer

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Smilla Seeger; Alice Svensson; [2024-02-12]
    Nyckelord :Consumer behaviour; digitalisation; cosmetics; returns; buyer-decision-progress; cognitive dissonance; secondary market;

    Sammanfattning : The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. LÄS MER

  3. 2. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

    Kandidat-uppsats, Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Författare :Zoltán János Tóth; [2023]
    Nyckelord :penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

    Sammanfattning : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. LÄS MER

  4. 3. Sociala faktorers påverkan på köpintention : En kvantitativ undersökning på hedoniskt värde inom spelet League of Legends

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Veronica Ortega Jönsson; Emil Tyssling Engström; [2023]
    Nyckelord :Virtual products; Hedonic value; Social ties; Social identity; PLS-SEM; buyer behaviour.; Virtuella produkter; Hedoniskt värde; Sociala band; Social identitet; PLS-SEM; Köpbeteende.;

    Sammanfattning : Flera olika typer av virtuella produkter växer i popularitet och värde i människors ögon. Inomden digitala spelvärlden spenderas en hög andel pengar på virtuella produkter som inte har ettfunktionellt syfte. LÄS MER

  5. 4. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
    Nyckelord :Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

    Sammanfattning : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. LÄS MER

  7. 5. An Exploration of Real Estate Dreamers : Designing for non-conventional users of online marketplaces

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Ella Johnston; [2022]
    Nyckelord :User design; User Experience; Online Marketplace; Non-conventional user; Real estate; Use; Användardesign; Användarupplevelse; Onlinemarknad; Icke-konventionella användare; Fastighetsportal; Användning;

    Sammanfattning : Online marketplaces exist in many different industries and are a part of daily life for a vast number of people, taking up their time and energy, and affecting their mood. The real estate market has an abundance of marketplaces and each of these have a significant number of users. LÄS MER