Sökning: "buying process"

Visar resultat 11 - 15 av 542 uppsatser innehållade orden buying process.

1. 11. Carbon Accounting and SeaweedOffsets : An overview of some current carbon accounting methodologiesand the emerging sector of seaweed carbon offsets

   Master-uppsats, KTH/Hållbar utveckling, miljövetenskap och teknik

   Författare :Alice Rudberg; [2023]
   Nyckelord :carbon accounting; carbon offsets; carbon credits; blue carbon; seaweed offsets; climate mitigation; sustainability; klimatkompensering; klimatberäking; begränsning av klimatförändringar; alger; tång; hållbarhet;

   Sammanfattning : As the anthropogenic emissions of greenhouse gases (GHGs) have increased and received moreattention, the need for climate mitigation solutions has become more urgent. Today, several methodologies for carbon accounting exists, as well as the possibility to offset emissions by buying carbon offsets. LÄS MER

3. 12. Faktorer som kan påverka konsumentbeteende vid köpbeslut av modekläder på näten

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Maryam Ebeid; David Arsic; [2023]
   Nyckelord :Consumer behavior; Decision-making process The five-stage buying decision process; Online shopping; E-commerce; Fashion industry; Factors; Konsumentbeteende; Köpbeslutsprocessen; Näthandel; E-handel; Modebranschen; Faktorer;

   Sammanfattning : This study aims to explore consumer behaviors and purchase decisions in e-commerce within the fashion industry. E-commerce has grown significantly in Sweden over the past years and the fashion industry has experienced rapid growth in e-commerce, becoming an important aspect of consumers' purchasing habits. LÄS MER

4. 13. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Matilda Schill; Ebba Flykt; [2023]
   Nyckelord :sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

   Sammanfattning : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. LÄS MER

5. 14. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Elin Egelbäck Starud; Elsa Claesson; [2023]
   Nyckelord :Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

   Sammanfattning : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. LÄS MER

7. 15. Analysing the possibilities of a needs-based house configurator

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Författare :Roman Ermolaev; [2023]
   Nyckelord :Needs-based; Configurator; House configurator; CNN; BERT; DistilBERT; Swedish;

   Sammanfattning : A needs-based configurator is a system or tool that assists users in customizing products based on their specific needs. This thesis investigates the challenges of obtaining data for a needs-based machine learning house configurator and identifies suitable models for its implementation. LÄS MER