Sökning: "buzzador"

Hittade 4 uppsatser innehållade ordet buzzador.

  1. 1. En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv

    Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Katarina Tomhill; Linn Yngvesson; [2014]
    Nyckelord :Buzzador; word of mouth; konstruerad word of mouth; organisk word of mouth; opinionsledare; early adopters;

    Sammanfattning : Traditionell marknadsföring och reklam i tidningar och på TV minskar, medan tilltron till word of mouth som informationskälla har ökat. Forskare har gjort en differentiering mellan så kallad organisk och konstruerad word of mouth där skillnaden ligger i att den förstnämnda uppstår naturligt ur en positiv upplevelse, medan den senare varianten sker som ett resultat av ett ekonomiskt utbyte med en tredje part. LÄS MER

  3. 2. Buzz : Med individen som insats

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Beatrice Blom; Camilla Blomster; [2010]
    Nyckelord :Buzz; Word-of-mouth;

    Sammanfattning : abstract   buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person’s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog? What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. LÄS MER

  4. 3. Vardagsprat eller marknadsföring? : En studie i Buzz Marketing

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Alexander Svensson; [2008]
    Nyckelord :buzz; buzz marketing; buzzador; connected marketing; one-to-one marketing; word of mouth;

    Sammanfattning : This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. LÄS MER

  5. 4. Buzz marketing and the loss of authentic self: an investigation of the motivational structure of marketing in the personal sphere and its potential consequences on social relations.

    Kandidat-uppsats, Lunds universitet/Sociologi

    Författare :Peter Bengtsen; [2008]
    Nyckelord :Bourdieu; buzz marketing; Buzzador; cultural capital; friendship; Habermas; habitus; marketing; Marx; personal sphere; public sphere; surplus value; symbolic capital; viral marketing; word of mouth; Social and economic history; Ekonomisk och social historia; Social economics; Social ekonomi; Sociology; Sociologi; Sociology of labour; sociology of enterprise; Arbetslivssociologi; företagssociologi; Social structures; Sociala strukturer; History and Archaeology; Business and Economics; Social Sciences; Law and Political Science;

    Sammanfattning : I begin my thesis by linking the rise of buzz marketing in recent years to general economic, medial and social developments in society, while mainly focusing on the shift from a modern to a post-modern pattern of production and consumption. I also point out the great symbolic significance that consumption has as a signifier of a personal identity in contemporary society. LÄS MER