Sökning: "c marknadsföring"
Visar resultat 1 - 5 av 757 uppsatser innehållade orden c marknadsföring.
1. Viral Attraction: Incongruency in Job Adverts on Social Media
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER
2. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR
C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. LÄS MER
3. The language of risk: A quantitative study on the effects of presentation format in risk communication
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. LÄS MER
4. Motivating Sustainable Transitioning: Enabling and Limiting Factors Within the Petroleum Industry. A Qualitative Analysis of Enabling and Limiting Factors for Sustainable Transitioning Within the Petroleum Industry
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : The increasing global awareness and enormity of the climate crisis has led to intensified pressure towards multiple industrial sectors to commit to a sustainable transition, one of them being the petroleum industry. Being the manufacturers and suppliers of fossil fuels they have the power to shape the market. LÄS MER
5. AI vs. Humans: Who do we trust?: Examining trust in AI among Swedish adults
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : This study investigates trust in Artificial Intelligence (AI) among Swedish adults, focusing on how different factors influence this trust and the nuances of AI-human decision-making. A quantitative survey, distributed mainly on Swedish university campuses, centered around four scenarios: Dating, Math, Doctor and Career, aimed at gauging emotional and cognitive trust in AI and the preference for AI or human recommendations across various contexts. LÄS MER