Sökning: "c- internet marknadsföring"

Visar resultat 1 - 5 av 45 uppsatser innehållade orden c- internet marknadsföring.

1. 1. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Matteo Priori; Elienor Werner; [2022]
   Nyckelord :psychological distance; consumer behavior; e-commerce; online retail strategy; internet behavior;

   Sammanfattning : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. LÄS MER

3. 2. "It feels like every company tries to spy on me" - A qualitative study on the underlying elements that drive customer attitudes towards data collection

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Rinata Atina Isho; Erica Timosson; [2022]
   Nyckelord :Personal data collection; big data; autonomy; trust; benefits;

   Sammanfattning : Advancements in technology have proportionally brought the internet closer into our homes throughout the years. This has increased the awareness of data collection among consumers, establishing ethical and legal limitations for companies. The limitations imply that companies need permission from consumers to collect personal data. LÄS MER

4. 3. Virtual Luxury: A reality or a mirage? An exploratory study on the impact of blockchain technologies in the value creation for the luxury fashion industry

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Maya Hariz; [2022]
   Nyckelord :Blockchain Technologies; Luxury Fashion Brands; Value Creation; Collaboration; Value Co-Creation;

   Sammanfattning : The nationwide lockdowns experienced during the past couple of years have accelerated the pace of digitalization as people had to manage different tasks using the internet and other digital tools. This has impacted different sectors and industries among which is the luxury fashion industry, known for their conservative attitude in adopting innovative technologies. LÄS MER

5. 4. Sparka tränaren - En fråga om kommunikation En studie om svenska fotbollsfans syn på tränarbyten i Allsvenskan och hur kunskap om fanlojalitet kan förbättra kommunikationen mellan klubbar och fans

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alexander Pagot; Lennart Reje; [2021]
   Nyckelord :Football; Sports Marketing; Fan Loyalty; Managerial Change; Stakeholder Management;

   Sammanfattning : The purpose of the study was to explore to which degree swedish football fans believe in the idea that managerial change leads to greater results in football. It also investigates how much fan loyalty affects this belief. LÄS MER

7. 5. F*****g With Opinions: Understanding the Implications of Strongly Opinionated and Profane Electronic Word-of-Mouth on Film Demand

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Carl Eppens; Jesper Fahlén; [2020]
   Nyckelord :Film demand; Electronic word-of-mouth; eWOM; Online profanity; Film marketing;

   Sammanfattning : The internet is a gateway to rest of the world. It allows people to express themselves in an unfiltered fashion and share opinions freely. In parallel, online film forums are becoming increasingly influential on film consumers. LÄS MER