Sökning: "c- marknadsföring Emma"

Visar resultat 1 - 5 av 25 uppsatser innehållade orden c- marknadsföring Emma.

1. 1. Personalized Behavioral Recaps and Satisfaction

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emma Bjellhagen; Ebba Langemar; [2023]
   Nyckelord :Customer satisfaction; Relationship marketing; Customer behavior; Personalized summary;

   Sammanfattning : Personalized Behavioral Recaps (PBR), where the most known being "Spotify Wrapped", have become popular relationship marketing campaigns in recent years. Although it has been an expanding trend among companies, there is, to the best of the authors' knowledge, currently no academic research about it. LÄS MER

3. 2. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emma Edström; Yufei Erik Luo; [2023]
   Nyckelord :Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

   Sammanfattning : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. LÄS MER

4. 3. Fair of Attraction? A quantitative study of the effect of recruiter friendliness and unfriendliness on perceived employer and organizational attractiveness among university students

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emelie Rydén; Emma Folkow Renberg; [2022]
   Nyckelord :Employer branding; Employer attractiveness; Organizational attractiveness; Recruiter behavior; Career fair;

   Sammanfattning : Devoting effort to being an attractive employer has become crucial for organizations and it has gained focus both in the industry as well as in research. Thus, employer branding processes such as early recruitment activities present a critical opportunity to attract future talent. LÄS MER

5. 4. Enable through the label

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Heidi Hiltunen; Emma Wähl; [2021]
   Nyckelord :Sustainability labels; Priming; Nudging; Online fashion retailing; Sustainable consumption;

   Sammanfattning : Sustainability within fashion retailing is a subject attracting increasing attention and the clothing industry has a large environmental and social impact. Several online fashion retailers have adopted sustainability labels in their assortments in order to meet the new demands and impact the customer behavior. LÄS MER

7. 5. Worth It? A quantitative study on the value for discount retailers to communicate sustainability

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Linnea Kaveryd; Emma Söderberg; [2021]
   Nyckelord :Discounter; Discount retailer; Sustainability communication;

   Sammanfattning : Sustainability and discount retailing are two fields growing in parallel in the Swedish market. A debate on whether sustainability and low prices are a possible combination or a trade-off has emerged among stakeholders including business leaders, consumers and trade organisations. LÄS MER