Sökning: "c- misleading marketing"

Hittade 1 uppsats innehållade orden c- misleading marketing.

1. 1. Marknadsföringsrätt : En deskriptiv studie av regleringen kring TV-reklam i Sverige och Italien

   Kandidat-uppsats, Medier och kommunikation

   Författare :Astrid Lidman; [2009]
   Nyckelord :Laws of Marketing; TV-commercials; prohibition of children’s commercials; inappropriate business methods; misleading advertisement; commissions; EU.;

   Sammanfattning : Title: Law of Marketing – A Descriptive Study of Marketing in Sweden and Italy with focal point on TV-commercials (Marknadsföringsrätt – En deskriptiv studie av marknadsföring I Sverig och Italien med inriktning på TV-reklam)   Number of pages: 34   Author: Astrid Lidman   Tutor: Göran Svensson   Course: Media and Communication C   Period: Fall -09   University: Division of Media and Communication, Department of Information Science, Uppsala University   Purpose/Aim: My goal with this study is to see the differences and similarities that can be found in the Swedish and Italian Law of Marketing. I want to compare the results to see how our different laws are still able to reach the same results concerning the protecting of our public from bad advertisement. LÄS MER